As a part of Nationwide Animal Shelter Appreciation Week, Contemporary Step, Clorox’s premium litter model, is launching a first-of-its-kind streaming adoption occasion with the purpose of uniting extra cats with a loving household.
in partnership with FCB Chicago and Greatest Mates Animal Society, Contemporary Step will recruit cat-loving influencers to launch a reside stream of well-liked cat journey sport Stray. Whereas taking part in, they may also collect assist and lead the adoption of cats that reside in shelters. A brand new step builds stray occasions that may occur In the present day, November 9 and Thursday, November 10 On Twitch and YouTube on associate platforms.
“A game-based adoption occasion like this has by no means been performed earlier than,” mentioned Andrés Ordóñez, Inventive Director at FCB Chicago. “As shelters are extra crowded than ever, it is an thrilling and technologically superior method to unite cats with their perpetually homeowners, with Nationwide Animal Shelter Appreciation Week in time.”
In the present day (Wednesday 9/11):
Tomorrow (Thursday 11/10):
“Contemporary Step is dedicated to serving to cats in want discover a loving house and that’s the reason we’re so enthusiastic about this program,” mentioned Eileen Lee, Contemporary Step Model Supervisor. “We all know cats contact the lives of so many individuals, together with the passionate gaming neighborhood, and we’re thrilled to have their assist as we join extra cats to the household.”
To assist defend the three.2 million cats who enter animal shelters nationwide every year, Contemporary Step has created digital replicas of actual cats at present provided for adoption at Greatest Mates lifesaving shelters. Throughout Stray Adoption occasions, in-game influencers will use avatars of adoptable cats whereas taking part in Stray and can share extra details about these adoptable cats.
“I’m enthusiastic about this mission as a result of seeing deserted cats, homeless cats, or abused/uncared for cats makes me unhappy,” he mentioned. Abram Engel, Digital Innovator. “Cats have even been confirmed to enhance your psychological well being from a therapist. How are you going to not love them? I at all times advocate adoption. That is the way in which to go. These cats deserve a second probability and a loving house, on high of that, you deserve a loving and caring cat!”
Viewers and members will be capable to use the chat operate on Twitch and YouTube to see actual images and study adoptable cats. They may also be invited to fill out adoption kinds to welcome one in every of these furry pals house.
Listing of FCB credit:
Danilo Boyer: World Inventive Companion
Andres Ordonez: Inventive Director, FCB Chicago
Avital Benshevsky: World Govt Inventive Director – Govt Vice President
Justin Enderstein: Govt Inventive Director – Senior Vice President
Ricardo Vallejo: Co-Inventive Director
Freddy Agustini: Co-Inventive Director
Will Robertson: First Copywriter
Max Dawson: 3D Artist
Carrie Pierce – World Account Supervisor – Govt Vice President
Choose Jacobs – Managing Director – Vice President
Anne Glennon – Account Supervisor
Fernando Espegel: Chief Know-how Officer, FCB Chicago
Michelle Oppen: Digital Platforms – Senior Vice President
Samantha Mirkin: Senior Influencer Supervisor
Keri Hill: Director of North America Manufacturing – Govt Vice President
José Julián Acosta: Manufacturing Supervisor – SVP
Stacy Cinnason – Senior Producer
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