Mercy For Animals urges major restaurant chains to 'encourage choices' with new campaign

Mercy For Animals urges major restaurant chains to ‘encourage choices’ with new campaign

“New yr. New choices.” – A brand new celebrity-backed marketing campaign from Mercy For Animals asks main eating places so as to add extra vegan choices for the New Yr and #CheersToChoices

Los AngelesAnd the November 10, 2022 /PRNewswire/ — Mercy For Animals urges main restaurant manufacturers to make a New Yr’s decision so as to add huge new vegan menu choices for 2023 with its newest marketing campaign, “New Yr. New Selections.” To rejoice the launch of this marketing campaign, the group despatched customized branded champagne bottles to executives at Dairy Queen, 5 Guys, Quiznos and King Taco. Restaurant executives have been instructed to solely open bottles as soon as they’ll rejoice the introduction of a brand new vegan menu merchandise and “#CheersToChoices.”

The celebrities lined as much as launch the marketing campaign. Greater than 10 celebrities, together with actors Alexandra BolAnd the William McNamaraAnd the Courtney PalmAnd the Aubrey Ok MillerAnd the Tonya KayAnd the Stephanie GerrardAnd the Amanda Grace Benitez; Different pop artist Chad koala; the singer Simon Reyes; Mannequin Natalie Gal; and the chef Leslie DorsoThey expressed their assist for the initiative.

Decreasing our consumption of animal merchandise is extra essential than ever. That is why I joined MercyForAnimals to ask @dairyqueen, fiveguys, quiznos and kingtacofan so as to add extra vegan choices for 2023! Will you be a part of me?

—Shad Kowal, Twitter

Burger King, Taco Bell, Chipotle, Shake Shack, Panda Specific, and White Citadel are among the many many firms which have already offered satisfying vegetarian meals to shoppers. Individuals select to eat extra plant meals for a wide range of causes, together with environmental sustainability, their well being, and considerations concerning the remedy of animals. The overwhelming majority of meat, dairy and eggs in United State Coming from animals raised on manufacturing unit farms, the cruelty concerned in normal business practices will shock most shoppers.

He stated, “Serving vegetarian dishes which are scrumptious and satisfying is a win-win for each events.” Natalie Warhit, Campaigns Specialist with Mercy For Animals. “Meals like this may help meet the rising demand for plant-based meals, entice new prospects, and drive progress towards sustainability objectives. Plant-based meals sometimes have a lot smaller carbon footprints than animal-based ones. As a result of plant-based meals assist scale back struggling and may doubtlessly Promotes higher well being, individuals be ok with their order.”

The variety of shoppers trying to scale back meat consumption has grown from 15 % in 2021 to 21 % in 2022, DataSenseal reviews. In accordance with a latest survey by The Harris Ballot, greater than half of Individuals agree that “the way forward for meals is dependent upon vegetation.” Notably, client analysis strongly means that the principle client class of plant-based meals will not be vegetarians or vegans however people who find themselves meat eaters.

“The expansion in demand for plant-based choices speaks for itself,” Warhet stated. “If manufacturers wish to stay related, particularly with youthful prospects, providing vegan choices is a should. Clients are on the lookout for vegan dishes for a lot of causes, whether or not they’re vegetarian, vegan, versatile or only a vegan curiosity. We hope our marketing campaign makes eating places She realizes she’s operating late by not providing extra vegetarian choices.”

To seek out out extra concerning the marketing campaign or to schedule an interview with a member of the Mercy For Animals crew, contact a Mercy For Animals media consultant. Candice Smith From French Press PR at [email protected].

On the mercy of animals

Mercy For Animals is a number one worldwide non-profit group working to finish industrial animal farming by constructing a good and sustainable food plan. energetic in BrazilAnd the CanadaAnd the IndiaAnd the MexicoAnd the United StateThe group has carried out greater than 100 investigations into manufacturing unit farms and slaughterhouses, moved greater than 300 meals firms to undertake animal welfare insurance policies, and helped move landmark laws to ban farm animal cages. Be part of us at

Media contact:
Candice Smith
An commercial for mercy for animals
Founder, French Press for Public Relations
E-mail: [email protected]


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